For a lot of local businesses, the Google Business Profile brings in more calls than the website does. It is what shows up in Google Maps and in the map pack at the top of local searches. And most businesses set it up once and never touch it again.
Here are ten tips that make a real difference.
1. Pick the right primary category
Your primary category is one of the strongest signals Google uses. Choose the one that matches your main money service, not a broad one. “Roofing contractor” beats “contractor.” Add secondary categories only for services you really offer.
2. Set your service area honestly
List the cities and areas you actually serve. For a Metro East business, that might be Belleville, O’Fallon, Shiloh, Fairview Heights and Edwardsville. Do not list 40 cities you never go to.
3. Write a real description
Explain what you do, who you do it for and where, in plain language. Mention your main services and the areas you serve naturally. Skip the keyword stuffing.
4. Add photos every month
Profiles with fresh, real photos look active and trustworthy. Add photos of your team, your trucks, your work and your location. Real beats stock every time.
5. Post every week
Google Business posts are like mini social posts on your profile. Share an offer, a recent project, a tip or news. It keeps your profile fresh and gives searchers a reason to call.
6. Ask every customer for a review
Reviews are one of the biggest factors in who shows up and who gets the call. Ask every customer, right after the job, with a direct link. We break down exactly how in how to get more Google reviews.
7. Reply to every review
Thank people for good reviews and handle bad ones calmly and quickly. Future customers read your replies. An AI review engine can draft replies in your voice so none get missed.
8. Fill out services and products
List each service with a short description and, if it makes sense, a starting price. It helps Google understand what you do and helps customers decide before they call.
9. Answer the questions people ask
The questions and answers section on your profile is public. Check it and answer questions quickly. You can also add common questions yourself and answer them.
10. Make it easy to call and message
Make sure your phone number is right and someone, or something, is ready to answer. If you turn on messaging, reply fast. A slow reply on Google looks worse than no messaging at all. If you cannot answer every call, missed call text back keeps those leads alive.
Keep it consistent
Your business name, address and phone number should match your website and every other listing exactly. We cover the bigger local ranking picture in how to get into the Google map pack in St. Louis.
Want help turning your Google profile into a steady source of calls? Our SEO services include Google Business Profile management for St. Louis and Metro East businesses.
