Case Study


Kelsey Lensman is a normal girl with big dreams and even bigger actions. She graduated from The Ohio State University with a degree in Sports Medicine. Her original plans were to attend graduate school for Physical Therapy. However, during my senior year, she felt a pull on my heartstrings telling me she had a different mission. After a life-changing year of training to step onto a bodybuilding stage, it led her to understand each of us has a world of unlimited growth and opportunities. They only need to seek them out and take advantage of them. She realized that true transformation comes from multiple areas: nutrition, training, mindset, and community.
She is currently pursuing Mission48, where she will complete 48 fitness competitions in 48 states in 48 days to raise money for ROX, Ruling Our Experiences, a 501c(3) that develops confident girls who control their own relationships, experiences, decisions, and futures. Her goal is to inspire women to do hard things, push their limits, and build true self-confidence.

Services we provided:

Client's Goals and Objectives

After we partnered with Mission48, They had the following objectives in mind:

  • Create a compelling website to showcase Kelsey Lensman’s mission of completing 48 fitness competitions in 48 states in 48 days
  • Inspire and motivate visitors to support Kelsey’s goal and raise money for ROX, Ruling Our Experiences
  • Provide information about Kelsey’s journey, her motivations, and the mission of ROX
  • Encourage engagement and interaction with the website through social media sharing and donation opportunities
  • Establish the website as a central hub for updates, news, and progress reports during the Mission48 journey

Challenges Faced

Despite the clear objectives set forth by Mission48, several challenges were encountered throughout the project:

  • Conveying Kelsey’s personal journey and motivations in a way that resonates with website visitors and inspires action
  • Designing a website that effectively communicates the complexity and significance of the Mission48 challenge
  • Creating engaging and shareable content to attract visitors and encourage them to support the cause
  • Ensuring seamless functionality and user experience across all devices and browsers
  • Addressing potential logistical challenges and uncertainties surrounding the Mission48 journey

Website Development

To translate Mission48’s vision into a reality, we went through the following steps:

  1. Designed a visually appealing and inspiring website layout that highlights Kelsey’s journey and the mission of Mission48
  2. Developed clear and compelling content to convey Kelsey’s story, motivations, and the importance of supporting ROX
  3. Implemented user-friendly navigation and interactive elements to engage visitors and encourage them to explore the website further
  4. Integrated donation features and social media sharing buttons to facilitate support and spread awareness about Mission48
  5. Optimized the website for performance and accessibility to ensure a seamless experience for all visitors

Social Links :


In conclusion, our collaboration with Mission48 has resulted in the successful development of a compelling and inspiring website that effectively communicates Kelsey Lensman’s mission of completing 48 fitness competitions in 48 states in 48 days to raise money for ROX, Ruling Our Experiences. By overcoming challenges such as conveying Kelsey’s personal journey, designing engaging content, and ensuring seamless functionality, we’ve helped Mission48 achieve their goals of inspiring women to push their limits, build true self-confidence, and support a worthy cause. As Kelsey embarks on her journey, we remain committed to supporting Mission48 and enhancing their online platform to engage and motivate visitors to join the mission and make a positive impact in the lives of girls and young women through ROX.

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