Designing a fantastic website doesn’t only mean a good-looking site. It entails much more than just being pretty. You have to focus on the user experience. Your visitors must be able to find what they are looking for easily without any hassles.
Make your visitors happy and ensure they have an enjoyable experience. Here are some tips for creating a user-friendly website:
Keep the Designs Minimal Yet Eye Soothing
Don’t clutter your website with too many vital elements. They will only overwhelm your visitors without engaging them. Nothing will stand out on the page, and the visitors would seek ways to run away from the website. You wouldn’t want that. So to maintain the credibility of the website and to keep your visitors engaged, use minimalistic designs. Focus instead on the call to action words for each page of the website. Select an area and use appealing design elements to catch the eyes of the users. Put your call to action message in that area, and it will certainly make your website stand out in the crowd.
Create an Easy Navigation Path
You might find it tempting to use a fancy design for navigation in the website. But it is always a wise idea to try the tested navigation path to enhance the user experience.
When visitors visit your website, they must be able to locate the information they are searching for. Usually, the visitors come with an idea about where to look for information. If you go against their inclination, you might lose them as your potential customers.
So keep the menus simple and easy to find. Make sure the menu on the website is user-friendly. It will appeal to your visitors in more ways than one.
Select Readable Fonts
When you use designer fonts, they might look fancy, but they may not be easily readable. An important factor for a good website design is to use readable fonts. Use clean and clutter-free designs with contrasting fonts that make for better readability.
Choose simple fonts and use contrasting yet soothing color combinations. You can add a feature in your web design that can allow your users to magnify the text if required. But most users should be able to comprehend the text on the website easily without any hassle.
Use White Space in the Designs
Add Visual Graphics and Texts That Complement Each Other
Users have their ways of responding to the message inherent in the call to action on the website. It is good to use both visual graphics with the text on the call to action messages to entice the users. A lot of websites link their “contact us” page with an envelope icon and hyperlinked text. You, too, can use such icons and text and place them in noticeable locations on the website so that users can locate them quickly.
Keep the Language of the Content Simple
The content of the website is as important as the website design. Unless the content is meaningful, the website does not serve its intended purpose. At the same time, you have to keep the language of the content simple and easily understandable. When the language is simple, most of your visitors will be able to relate to your content. They will stay back on your page for a longer time and become engaged with your website.
Quick Website Loading Speed
When the website takes more than three seconds to load, it simply lowers the conversion rates for your business. Online users are looking for instant gratification and will not hesitate to visit other sites if your site takes more time to load than usual. Do not clutter your website with lots of heavy videos and graphics that can slow it down.
Limit the number of images and optimize by resizing them to manageable proportions. Add internal links to all the active and working pages so that the visitors can visit from one page to another quickly and easily.
Mobile Responsive Theme Is Important
Do not forget your mobile traffic. Most visitors worldwide use their tablets and smartphones to log in to the web and conduct their searches. To keep their attention intact, you must make your website mobile responsive. It simply means the content of your website will adjust to the screen size of the mobiles. It will help you in holding on to your mobile customers. Google, too will reward you with better rankings as mobile responsiveness is an important SEO strategy.
Creating a good and effective website with appealing designs is not an easy task. But with the modern techniques and helpful tips for creating a user-friendly website, it is not a difficult task anymore. Follow the above-mentioned tips to create an excellent website for your next design project and make your clients happy.